The Reel Deal

Learning About Myself

Oftentimes when you are in a situation where the pressure and tension is at its greatest, near what you perceive as a breaking point, is when you can shine your brightest. For in those intense moments you learn what you are made of, or at the very least what you need...

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The Way of the Lookbook

Most of us pretty much know that the path to creating a film is very arduous, complicated, and time-consuming, and oftentimes costly. There are many steps and many processes to work through. For me the most difficult, but most fun and challenging, is in taking the...

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The Racket of Indie Film

As we all know the last several years has seen an amazingly explosive growth of content available to an audience that can’t seem to get enough. It has been a feverishly expanding dynamic that bodes very well for 21st century content consumers. But what about content...

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Happy New Year

Yes ... that time of the year has rolled around once again. When we reflect upon the past year, and what all that meant or didn't mean. Things we should have done, but didn't. Things we did, but shouldn't have. Things we wanted to do, but didn't. Things we didn't want...

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Animation Summit

To help us get more connected and steeped into the animation world, we (my bro and I) recently attended The World Animation and VFX Summit in Marina del Rey. We met some amazing animators, producers, and others who work (and play) in the animation world. I have to say...

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New Headquarters

Besides the project slate we have been developing this past year, we have been very excited about moving into our new Way To Go Media offices. That has been progressing nicely, even though the construction seems to be somewhat behind schedule. It feels a lot like...

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Paradoxes & Illusions in Media

On occasion I do rant about the negative aspects of the industry I have been periodically working in over the past 35 years or so. Oftentimes I am not proud of the industry or even my rantings about it, but I try to do my best with it. And yes I feel like...

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And Then There Was …

I'm going to go a little Hollywood on you now (warning: this is a long post). But I want to clarify first, that I am not overly impressed by the celebrity culture we seem to be living in now, and don't take it too seriously. For various reasons I'm not going to...

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Balancing the Intricacies of Writing

We are all writers. Whether we author long form epic novels, pen heartfelt letters to our friends and family, or scratch out lists, menu items, or notes in journals to ourselves. It is one of the unique commonalities of communication among humans. Personally, I have...

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The Key to … ?

Our documentary project THE INNER SONIC KEY is coming along in a bit of a haphazard way. There have been a couple drafts and yes now it is going through another rewrite. We originally wanted to release it this spring, but now spring is around the corner and it isn't...

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Dreams Awake Trailer